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Top Pages Analytics gives you a GSC-powered breakdown of how each page on your site performs in Google Search. Instead of reviewing raw Search Console reports, you get a filtered, sortable view that surfaces your strongest performers and reveals pages that attract search impressions but fail to convert them into clicks. Use this view to prioritize content improvements and identify quick wins across your site.
Top Pages Analytics is available on Pro and Agency plans and requires a connected Google Search Console account. See Connect Google Search Console to get started.

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What data is displayed

Each row in the Top Pages table represents a single URL on your site. The following metrics are pulled directly from Google Search Console:
  • Clicks — the number of times a user clicked through from a Google search result to your page in the selected date range. Clicks are the most direct measure of organic traffic a page generates.
  • Impressions — how many times your page appeared in a Google search result, regardless of whether the user clicked. High impressions with low clicks often signal a title or meta description that isn’t compelling enough for the query.
  • CTR (click-through rate) — clicks divided by impressions, expressed as a percentage. CTR reflects how well your page’s title and snippet persuade searchers to visit. A low CTR on a high-impression page is a strong signal that the page’s metadata needs work.
  • Average position — the mean position your page held in search results for the selected period. Position 1 is the top organic result. A page averaging position 6–15 may be a good candidate for content improvements that could push it onto page one.

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Filtering options

Use the filters at the top of the Top Pages view to narrow the data to what matters most:
  • Date range — compare any custom date window or choose from presets such as last 7 days, last 28 days, or last 3 months. Comparing two periods side by side helps you spot trends after a content update or algorithm change.
  • Directory — filter by a URL path prefix such as /blog/ or /docs/ to focus on a specific section of your site. This is useful when you want to evaluate the performance of a content category in isolation.
  • Country — narrow results to a specific market. Combined with the directory filter, this lets you see which blog posts drive traffic in a target region.

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How to use top pages data

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Identify your best-performing pages

Sort by Clicks descending to find the pages that generate the most organic traffic. These pages represent your highest-value content — they are worth updating regularly to maintain rankings and expanding with related content to capture adjacent queries.

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Find underperforming pages with high impressions

Sort by Impressions descending, then look for pages where CTR is significantly below your site average. A page appearing thousands of times in search results but earning few clicks is leaving traffic on the table. Common fixes include rewriting the page title to better match search intent, improving the meta description, or adding structured data to earn rich snippets.

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Spot pages slipping in position

Sort by Average position and look for pages sitting between positions 5 and 15. These pages are close to the top of page one and often respond well to targeted content improvements, additional backlinks, or better internal linking.

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Cross-reference with AI visibility

If a top page is also tracked in Linkstonic’s AI keyword tracking, you can compare its organic search performance with its visibility in AI-generated answers. Navigate to the AI Visibility section and search for the same URL to see how the page performs across both channels. Pages that rank well organically but have low AI visibility may benefit from content adjustments that make them more citable in AI overviews and answers.