> ## Documentation Index
> Fetch the complete documentation index at: https://help.linkstonic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Keyword Tracking: Track Brand Mentions Across LLMs

> Monitor how your brand appears in AI-generated answers across ChatGPT, Claude, Gemini, and Perplexity — including position, mentions, and competitors.

AI Keyword Tracking lets you monitor your brand's presence in AI-generated answers for specific search queries. You choose the keywords that matter to your business, and Linkstonic queries each AI platform on your behalf — capturing exactly how your brand appears, where it lands in the response, and which competitors show up alongside it. You can run tracking on demand whenever you want a snapshot, or schedule it to run automatically and build a trend dataset over time.

## What gets tracked

For every keyword across every platform you track, Linkstonic captures four data points:

* **Position band** — Where your brand appears in the AI response: Top, Middle, or Bottom. See [Understanding results](#understanding-results) for what each band means.
* **Mention count** — The number of times your brand name is referenced within the response.
* **Competitor co-mentions** — Which other brands appear in the same AI answer as yours, letting you see who you're being compared against.
* **Full response text** — The complete text of the AI's answer, so you can read how your brand is framed and in what context it appears.

## How to set up tracking

<Steps>
  <Step title="Create a brand profile">
    Go to **AI Visibility** in the Linkstonic dashboard and create a brand profile for the brand you want to track. Your brand profile is the anchor for all keyword tracking and audit features. Enter your brand name, website, and any alternate names or product names you want to monitor.
  </Step>

  <Step title="Add keywords">
    Inside your brand profile, add the keywords you want to track. You can add them manually one at a time, or import a list directly from Google Sheets. Focus on queries your customers are likely to ask AI engines — category questions, use case queries, and comparison searches tend to be the most revealing.
  </Step>

  <Step title="Run tracking">
    Trigger a tracking run on demand to get an immediate snapshot, or set up a schedule to run tracking automatically at a frequency that suits your reporting cadence. Scheduled runs build the historical data that powers trend analysis.
  </Step>

  <Step title="View results in the AI Visibility Dashboard">
    Once tracking completes, open the **AI Visibility Dashboard** to review your results. You'll see position bands, mention counts, and competitor co-mentions broken down by keyword and platform.
  </Step>
</Steps>

## Platforms covered

Linkstonic tracks your brand across the four major AI search platforms:

**ChatGPT**
OpenAI's conversational AI, one of the most widely used AI interfaces globally. ChatGPT answers are heavily influenced by content authority, structured data, and topical coverage.

**Claude**
Anthropic's assistant, commonly used for research-oriented and business queries. Claude tends to favor well-structured, factually dense content.

**Gemini**
Google's AI, integrated across Google Search and Workspace. Visibility in Gemini has a direct relationship with traditional Google search signals, making it a critical platform for brands already invested in SEO.

**Perplexity**
An AI-native search engine that cites sources in every response. Perplexity's citation behavior makes it particularly useful for understanding which specific pages AI models consider authoritative for your queries.

## Understanding results

Position bands tell you where in the AI's response your brand appears. The three bands are:

**Top**
Your brand is mentioned in the opening section of the AI response — typically where the AI names its primary recommendations or most relevant answers. Top placement has the highest visibility and is most likely to influence user decisions.

**Middle**
Your brand appears in the body of the response, often as part of a comparison or list. Middle placement means you're being considered but not leading the answer.

**Bottom**
Your brand is mentioned at the end of the response, in qualifications, caveats, or secondary recommendations. Bottom placement indicates the AI acknowledges your brand but doesn't prioritize it for this query.

<Tip>
  When a competitor consistently occupies a Top position for a keyword where you land Middle or Bottom, use TrueTrace to audit both your content and theirs. The gap analysis will surface what they're doing differently.
</Tip>

## Plan limits

<Note>
  The number of platforms and keywords available to you depends on your plan:

  | Plan    | Platforms       | Keywords  |
  | ------- | --------------- | --------- |
  | Starter | ChatGPT, Gemini | 10        |
  | Pro     | All 4 platforms | 100       |
  | Agency  | All 4 platforms | Unlimited |

  To upgrade your plan, go to **Settings → Billing**.
</Note>